Arc Systems lost rights to most of the original Guilty Gear characters during the Sammy/Sega merger
So they decided to create a new series, with a new set of characters. The authors of Guilty Gear and BlazBlue are not the same, although they’re good friends and both worked for Arc Systems.
Guilty Gear was becoming more and more complicated, so BlazBlue was also supposed to be simpler.
Toshimichi Mori wanted to make JRPGs, not fighting games. That explains the sprawling storyline of BlazBlue
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